These days, using a partnership strategy in business have become one of the most crucial trends. Due to the benefits of productivity and revenue generation, its implementation is widely recommended. When a partner portal is used, this strategy is quite effective. It serves the best purpose as the point where all concerned with the joint business venture coverage, communicate as well as collaborate with each other. In this article, you'll get to know about how channel management and channel marketing play a crucial role.
Partner Portal Plays a Significant Role
A partner portal is nothing but a sort of application based on the internet which serves as a pipeline for a manufacturing firm for getting direct access into the resources for pricing, sales and marketing information as well as support. It is the manufacturer's website from where a partner can access it which requires log in credentials. For small businesses that have just got started such partner portals play a crucial role in successful strategy. However, some experts are of opinion that it is not beneficial for any start up business. Some consider it to be an easy task to achieve since it is ideal thing for their situation where they do not have real sales force.
However, the following are some of the issues based on which it can be said that this strategy is of little use for start ups:
* Lack Of Control - One of the drawbacks of the partner portal strategy is that there is lack of control. In spite of the fact that the manufacturing firm obtains fair amount of reports on issues like sales and activities, it does not serve any purpose when it comes to the actual deals. Really speaking, the manufacturer firm manages to do with the sales but the control is given to the partners. When a client wants to know about sales forecasts, he is unlikely to get the accurate or logical answer. If you are not aware of the matters currently going on in the channels, then you are more likely to fail in terms of coming up with changes for the network or improving on a direct sales strategy.
* Problem Regarding Setting Up a Channel - Please remember that a company can't expect its channel to get hold of products and sell them. There are lots of things just as training, dealing with materials and other responsibilities which need to be taken care of. It is difficult to motivate the clouds for the reason they make less selling of products and they are not much familiar with the details of the products. Moreover, it is more likely to take longer time than your assumptions when it comes to setting up a channel. In whatever means you succeed in setting up a channel, then also you may face troubles regarding its maintenance. In other words, it is a lengthy as well as expensive process which the smaller companies that are just getting started may not afford.
It does not mean that things can't work properly if you make perfect planning. If you succeed in resolving issues and maintaining partnership, then it can really be a rewarding in real sense of the term. If you want to know more about how to implement channel management and channel marketing successfully into your business, check out relayware.com site.
By: Walt_Robertson
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