Optimising Content for YouTube and Flickr

Never before have people had so many opportunities to network as they do in today's social media driven world.

YouTube

When adding content to a personal YouTube page, there are some key points to keep in mind. When adding a new video to YouTube the title of the video needs to be unique and intriguing.

The first thing people will see is the videos title, and a boring or confusing title almost guarantees that YouTube viewers will not bother to view that particular video. Any keywords relating to the video should be incorporated into the title of the video, if possible. This puts the spotlight on the video and will ensure the video shows up in an Internet search for whatever keyword is included in the title.

In addition to giving the video an intriguing title, the description needs to be compelling. There are thousands upon thousands of videos on YouTube and the key to getting people to watch a particular video is to make the description interesting enough that they will want to watch the video and perhaps even share it with others.

Flickr

When adding content to a Flickr page, it is critical to choose photos that are not offensive but are eye-catching. The title of the photo needs to be intriguing and needs to relate to what is in the picture itself.

To use Flickr to advertise a personal or business website, it is very important to give the picture an SEO title that will drive people to the website being featured. When writing the description of the picture, it is advisable to make sure the description includes keywords that can be used to find the Flickr page in question. It is also advisable to include the websites link in the description of the photo. When linking to the website in the photo's description, the best approach is to use the anchor text as a direct link to the website.

When a Flickr page owner uses photos owned by them, those pictures can be used for link building. When uploading the photos, the Creative Commons rights needs to be chosen as the copyright of choice for the photos. In the image description include a disclaimer that the images posted can be used for free as long as the person using them links back to the owner's website.

Social media can be a powerful tool if used correctly. Self-promotion is easier than it has ever been before, due in large part to the social media phenomenon. When employing the tactics discussed in this article, anyone can be their own publicist.

By: Graeme_K

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5 Marketing Mistakes To Avoid

Despite the recent advancements in software programs and many other methods of activity management, any business marketing gurus qualify marketing as an art and not a exact science. The logic behind this statement is pretty simple! Marketing does not have a single formula based approach and can be planned and executed in any way that the marketers chooses to (provided he/she has market data to support the decision)

Another supporting factor for this statement is that success in business marketing has a direct relationship with varieties of uncontrollable external influences. Having said that, mistakes tend to happen and it is not very difficult to identify some of the common mistakes that are there in business marketing practices:

Over promise and under deliver…

Marketing messages tend to get a bit over the top and sometimes the collateral might be a bit of an overkill when compared to the product. This is a classical mistake created by miscommunication between product developers and marketing team. Some unethical marketers would say, this produces better result overall.

However, the results of it are short lived as soon as consumer feels cheated and mistreated and after consumer realizes the disconnect, the marketing efforts just keep going backwards and brand will suffer massive damages. Matching the marketing message with the product USP is critical to the success of the company and missing this point is one of the mistakes that some brands make which is likely to take very strong fixes to correct.

Take a break and relax, stop at your own peril…

Marketing is an ongoing activity not a short term not a one or two times trail. Making marketing seasonal is only good for businesses that have a seasonal product cycle. If not, then a business’s marketing calendar should be an ongoing one that allows for enough room for innovation but does not allow the marketing to languish at any point. Keep in mind that consistency in marketing activities and channels will produce better results than changing channels to see which one works better in short period of time.

Once a business in the public eye (i.e. in front of the audience that it is pitching to), it should just work at ensuring that the opportunity to see the brand name and the company’s work is regularized. Marketing campaigns that begin with a bombastic campaign but then fizzle out just as rapidly do not create a situation of confidence with potential clients rather an untrustworthy image of the company.

If you pay peanuts, you will get monkeys…

Marketing tends to source a wide range of services from many vendors. Trying to pinch pennies in the sourcing of creative suppliers might have a negative impact on the marketing efforts and usually results in a lack luster campaign and an ordinary response to marketing efforts. In order to be different in a crowded space, it might be essential that you look at some creative vendors and get high quality output. Quality marketing produces quality results which leads to higher brand awareness and increase your company's sales.

Scattered information is no information…

Consolidation of marketing information is key to success for most marketing campaigns. In fact, most marketing divisions of large organizations suffer from non-centralized methods of information, which is quite painful when implementing campaigns. Centralization of information, ideas and processes are best way to grow and keep the budget under control as well. Regular productive meetings, exchange of information and a knowledge portal are essential to keep the information flow smooth.

Taking innovation and technology for granted…

Marketers who do not upgrade themselves are likely to find themselves at a short end of the bargain sooner than they think. The impact of technology on marketing cannot be ignored and those who do so, do it at their own risk. Keeping the marketing efforts updated and in tandem with current trends is not an option but a necessity.

Many profitable and tested channels have become available in just a past few years. As a result we have seen start up marketing companies that in just few years have become some of the largest players in marketing arena. Utilize technology and available tools of Internet marketing as an addition to your marketing efforts.

Of course there are no limits to the mistakes that one can make in this art/science, but the finer art is to turn your business marketing mistakes to your advantage.

By: Day2Day Printing

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