Never before have people had so many opportunities to network as they do in today's social media driven world.
YouTube
When adding content to a personal YouTube page, there are some key points to keep in mind. When adding a new video to YouTube the title of the video needs to be unique and intriguing.
The first thing people will see is the videos title, and a boring or confusing title almost guarantees that YouTube viewers will not bother to view that particular video. Any keywords relating to the video should be incorporated into the title of the video, if possible. This puts the spotlight on the video and will ensure the video shows up in an Internet search for whatever keyword is included in the title.
In addition to giving the video an intriguing title, the description needs to be compelling. There are thousands upon thousands of videos on YouTube and the key to getting people to watch a particular video is to make the description interesting enough that they will want to watch the video and perhaps even share it with others.
Flickr
When adding content to a Flickr page, it is critical to choose photos that are not offensive but are eye-catching. The title of the photo needs to be intriguing and needs to relate to what is in the picture itself.
To use Flickr to advertise a personal or business website, it is very important to give the picture an SEO title that will drive people to the website being featured. When writing the description of the picture, it is advisable to make sure the description includes keywords that can be used to find the Flickr page in question. It is also advisable to include the websites link in the description of the photo. When linking to the website in the photo's description, the best approach is to use the anchor text as a direct link to the website.
When a Flickr page owner uses photos owned by them, those pictures can be used for link building. When uploading the photos, the Creative Commons rights needs to be chosen as the copyright of choice for the photos. In the image description include a disclaimer that the images posted can be used for free as long as the person using them links back to the owner's website.
Social media can be a powerful tool if used correctly. Self-promotion is easier than it has ever been before, due in large part to the social media phenomenon. When employing the tactics discussed in this article, anyone can be their own publicist.
By: Graeme_K
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